Views From the Cove
Google holds healthcare and financial brands to a higher standard for website content and SEO
When it comes to Search Engine Optimization (SEO), life is getting harder, not easier. In fact, things seem to be getting more difficult and more complicated each year. Yet, at the same time, Google is finding ways to simplify SEO in its never-ending quest to make “SEO tricks” obsolete. That sounds contradictory, but hear us out.
New Year’s Resolutions come in many shapes and sizes. Eat less. Exercise more. Sleep better. Be more positive. We’d like to add another for your consideration: adding Google Tag Manager (GTM) to your website. Consider this a quick, crash course on the topic.
Increasing in popularity in recent years, tag management tools have become a best-practice tool to deploy on websites.
Beginning in October 2018, Google’s exact match keyword targeting became less-exact for English keywords. This means that Google now allows your ads to show up for close-variants of the exact match keywords you’re targeting. This is the second time that Google has rolled out a change like this to its advertising platform.
