Views From the Cove
Looking for a job? LinkedIn. Looking for a new client? LinkedIn. Looking for investors? LinkedIn. Looking for professional services to support your business? LinkedIn.
From its nascent days in 2002, LinkedIn has come a long way. It’s now the de facto job-networking-sales-recruiting platform across most industries. Acknowledging that your current and prospective colleagues and clients are on LinkedIn, the question is: how can you utilize LinkedIn better to grow your business? Keep reading.
When Allbirds launched in March 2016, it burst onto the scene with the promise to disrupt the athletic shoe industry. In the beginning, this San Francisco-based company sold just one simple shoe design made from simple materials: Merino wool. The company’s idea was that all major shoe brands were too focused on flashy logos and man-made synthetics that were bad for the environment. Allbirds promised a product that cut through the noise with a minimalist design made from natural, renewable materials.
For us, what’s more interesting than the product itself is how this simple, understated brand generated awareness without the million-dollar television spots, celebrity spokespeople, or other flashy marketing techniques we’ve all come to expect from athletic and lifestyle shoe brands. What Allbirds may lack in high-profile campaigns, it more than makes up for them through the power of storytelling.
The power of social media cannot be overstated. From overthrowing repressive governments to exposing environmental risks, to helping locate people in crisis, social media has the ability to shine a light on the world.
Given social media’s strength, it shouldn’t come as a surprise that it can even help nurture and develop leads in the business-to-business sales process. Eighty percent of leads in the B2B world come from LinkedIn.
Yet, despite the success of social media, and LinkedIn in particular, many businesses and professionals are hesitant to dip their toes in the water. Why? That’s hard to say. But, what we do know is that the more you put into LinkedIn, the more you will get out.
Healthcare is an industry prone to change. Patient populations evolve constantly as new generations bring new habits, values, expectations and needs. For healthcare providers, keeping pace is a challenge.
Whether we like it or not, today’s patients are consumers. Healthcare orgniazations need to recognize this and ask themselves the question: how can we create customer loyalty?
Many years ago, an email about a college final project was being sent around. The professor’s instructions were to write a short story about religion, politics, sex and intrigue. The best answer was: “My God,” said the Queen, “I’m pregnant! I wonder who the father is?”
If the Queen were running a business, how would this news be treated in today’s hyper-connected, digital-first world? If you worked for her, how would you handle the message and turn this news into an opportunity?
The digital disruption of wealth management is here. In today’s wealth management landscape, there’s more to growing a business than handshakes and passing out business cards. Incorporating digital touch points and social media consistently into efforts will enhance connections and further the conversations that help grow a firm.
