BY MEL DUNN
Each year, marketers report adopting new tactics and techniques to achieve their goals. Keeping up with the latest trends is one way to stay ahead of your competitors—80% of marketers agree that the art of marketing has changed more in the past three years than in the previous 50 years. Let that sink in. If you’re still doing the same things you did a few years ago, it’s time to revisit your overall program and see what’s missing.

We’ve reviewed what’s happening out there and want to highlight four trends we recommend exploring in 2023.