best practices

2023 Marketing Trends: To Be or Not to Be?

2023 Marketing Trends: To Be or Not to Be?

BY MEL DUNN
Each year, marketers report adopting new tactics and techniques to achieve their goals. Keeping up with the latest trends is one way to stay ahead of your competitors—80% of marketers agree that the art of marketing has changed more in the past three years than in the previous 50 years. Let that sink in. If you’re still doing the same things you did a few years ago, it’s time to revisit your overall program and see what’s missing.

We’ve reviewed what’s happening out there and want to highlight four trends we recommend exploring in 2023.   

Six Strategies for Seamless, Virtual Sales

Six Strategies for Seamless, Virtual Sales

Sales teams are facing unprecedented challenges when it comes to fostering relationships and inking contracts during this time. Prospects are still looking to engage, but in a different way than before. Though the transition may involve a bit of a learning curve now, there can be long-term benefits when you’re confident in building relationships both in-person and online.

While the art of the pitch is a tool that regularly needs sharpening, virtual sales—whether via Zoom, Microsoft Teams, or Google Meet—can present a set of unique challenges. Fortunately, many of the same approaches that you bring to an in-person pitch will serve you well while conducting a virtual one.

World Cup Ads and the Power of Video Marketing

World Cup Ads and the Power of Video Marketing

The World Cup may be over, but the memories and excitement will last for the next four years until the tournament comes around again. Like many large-scale sporting events, the game itself is only part of the draw. The ads that play during commercial breaks throughout the tournament can create just as much of a buzz, and can last as pop cultural icons for years to come.

Nike has long been the leader in the World Cup ad game, and its spots provide valuable lessons for any business that wants to use video effectively.

Special Delivery: B2B Lessons from B2C Subscription Boxes

Special Delivery: B2B Lessons from B2C Subscription Boxes

The home-delivered subscription service market is feeling boxed in.  

In June, retail experts said “subscription fatigue” has taken over the consumer landscape, killing off a plethora of new entrants into the monthly box trend. Yet, just a few weeks before, the market was reported as “more crowded than ever.” So, which is it?

The truth is, like many other industries, it’s both.

The Power of Why

The Power of Why

As a creative marketing and communications agency, asking questions is central to who we are and what we do. Practically speaking, questions help us understand our clients and their needs. But, questions play a deeper role than formulating a to do list.

Perhaps the power of questions is best on display through our process of rebranding a business.

At Hencove, a rebrand is an intensely thoughtful process. We believe that in order to create a new look, feel, and story that is authentic to a business, we must first deeply understand who our client is, who they aspire to be, and how they hope to differentiate themselves in their industry.