Views From the Cove
Google holds healthcare and financial brands to a higher standard for website content and SEO
When it comes to Search Engine Optimization (SEO), life is getting harder, not easier. In fact, things seem to be getting more difficult and more complicated each year. Yet, at the same time, Google is finding ways to simplify SEO in its never-ending quest to make “SEO tricks” obsolete. That sounds contradictory, but hear us out.
Does public relations really work? Yes, and there’s one simple reason: people trust, and share, news content in ways that they’ll never do with advertisements.
While news consumers don’t trust all news sources, everyone has at least a few outlets that they trust. Whether they’re trade publications, national newspapers, or online news resources, we each have go-to places for information about the world around us.
During the past several years, the rise of the ‘robo-advisor’ has been swift, and new technology has dramatically altered the landscape of the investment industry. While the changes have presented significant challenges and concerns for advisors, we are now seeing new signs of a resurgence of good old ‘human power.’
The digital disruption of wealth management is here. In today’s wealth management landscape, there’s more to growing a business than handshakes and passing out business cards. Incorporating digital touch points and social media consistently into efforts will enhance connections and further the conversations that help grow a firm.
