BY AMY HOLLSHWANDNER

Video is a highly effective marketing tool. Metrics show that it works across sectors, industries, platforms, and scales.

Nevertheless, clients are often hesitant to pursue video content due to budget constraints and its short shelf life. We get it. Developing videos can be a daunting undertaking. They can be expensive and slow to make, and the marketing landscape changes at a breakneck pace, which requires us to constantly produce and innovate to keep up. We’re all being tasked to do more with less. More content, more reusability, and more efficiency—with less time and money.

At Hencove, we pioneered the Billboard-Style Video to make video accessible from a budget, production, and user standpoint. Without getting too technical, the Billboard-Style Video is built in a modular format so that it can be easily adjusted for content changes and exported into PowerPoint for internal users to edit. It’s great for noisy and busy conference floors, quiet lobbies, monitors at galas, events, and more. And its format makes it the customizable, evergreen, and cost-effective asset of your dreams. Let us explain.

Customization at Your Fingertips

Ironically, for all its movement, a video can often be a stagnant entity. The animator your team hired guards the gate to making any modifications to the final export. But with a Billboard-Style Video, you hold the keys to the castle. All the heavy-lifting animation is set in stone, so you get the high-quality look of any other video, but along with the ability to remove, rearrange, and reconfigure the content. Plus, assets like QR codes are in your control and can be easily swapped out for various events. This level of customization allows for a curated video each time, without the production overhead.

Evergreen Appeal

The shelf life of a traditional video starts ticking the second you complete the project. It’s only a matter of time until your product rolls out major updates, your target audience shifts, your company’s new story needs to be integrated, or it just needs a visual refresh. But our customizable and segmented building-block model of video creation allows for small updates without ever needing to start from a blank canvas again. With lightweight adjustments and rearrangements, you can extend your video’s shelf life tenfold.

Cost-effective Creativity

Budget constraints are a reality for most businesses, and we understand that. A custom-tailored video for each event would usually come with a hefty price tag. But because of our building-block model, the price is as customizable as the video itself. We can start small and build out one module at a time, adding elements at whatever pace is appropriate over time. Additionally, the return on investment is unmatched with its reusability potential.

Video is a powerful tool that we all deserve to have access to, and at Hencove we’re passionate about getting video into the hands of businesses of all sizes without sacrificing quality. Our hope is that this inspires other animators to develop in this style and that small companies consider adding video to their mix of marketing tools.