Today’s the day. The curtain rises, and we get to share something we’ve been itching to talk about for months: our new brand. This isn’t just a fresh logo or a revamped website. It’s a reflection of who we are, what we believe, and where we’re headed together, as a team and as an agency.
But here’s the twist—the magic behind this transformation wasn’t mine.
Yes, I’m the founder of Hencove, but this brand wasn’t built by me. It was brought to life by the incredible team I have the privilege to work with every day. Our writers, strategists, designers, animators, developers, and more, poured their talent, grit, and creativity into making this happen—all while juggling client deadlines and delivering amazing work for others.
Why Now?
A rebrand isn’t something we take lightly. It’s not just about aesthetics—it’s about ensuring the outside reflects the inside. Over the years, we’ve grown, evolved, and deepened our understanding of what sets us apart. This new brand captures the essence of who we are:
- Humor: Because laughter builds connections and keeps us grounded.
- Hard Work: There’s no shortcut to excellence. We embrace the grind and take pride in the results.
- Honesty: We believe in straight talk—whether it’s with our clients or each other.
- Humility: We’re not afraid to admit we don’t have all the answers. That’s how we grow.
- Intellectual Curiosity: We question, explore, and never settle for “good enough.”
A Brand Built from Within
When we decided it was time to rebrand, hiring an outside firm might’ve seemed like the obvious choice. After all, we’re busy helping our clients shine. In fact, we were so busy that we pushed this rebrand off several times, over the course of several years. But this transformation felt personal, and no one understands our values better than the people who live them every day.
Our writers turned abstract concepts into words that sing. Our strategists kept us laser-focused on what matters most to our clients. Our designers made our ideas beautiful, and our developers brought it all to life. The process wasn’t easy. It took late nights, spirited debates, and a healthy dose of trial and error. But the end result? It’s authentically us.
What’s Next
This new brand isn’t a finish line; it’s a starting point. It’s a reminder to keep pushing, questioning, and striving for better. And it’s a promise–to our clients and ourselves—that we’ll stay true to our values while embracing growth and change.
To the ‘Cove Crew: You’ve outdone yourselves. Thank you for your creativity, passion, and relentless dedication. This brand is a testament to who we are—and it’s an honor to share it with the world.
To our clients and supporters: Thank you for believing in us. This is the beginning of the next chapter, and we’re excited to have you along for the ride.
Let’s make some magic.
-Daniel
